Myth 1: Social media may be ignored on weekends
Although your business may follow a 9-5 sort of a format, it truly is prudent to understand that web 2 . 0 is a 24×7, 365 days per year thing. It doesn’t take slow days, no vacation time and basically no sick leave. Your enthusiasts and fans need to be employed and communicated with all the moment. While that doesn’t mean that your current social media page needs to be leaving your 2 cents stuff every hour, around the hour, it might be interesting to take into account shifts for the team that may be doing your posting for you. Correctly shown that engagement is somewhat more successful on weekends in addition to odd hours.
Myth 2: There isn’t sufficient content to be able to feed every platform
It is really an easily believed social media marketing fantasy. Content gets posted as well as becomes irrelevant in no time. Actually may seem like a waste of time, the fact is that reposting the same articles in different ways across social networking platforms is a great way to create concepts and add value in your brand. The trick is that it should not sound repetitive. Putting a fresh spin on outdated, reproced content could make a huge big difference in your social media marketing plans.
Myths 3: I can’t be this fabulous self on social media marketing
Don’t buy into this email marketing myth. While your content must focus primarily around the people in your target market and should be relevant and fascinating to them, every once in a while, split the mould with some madcap, humourous posts that exhibit your personality. There are actual persons following you and they’re certain to appreciate your efforts to humanize your content and brand communication.
Myth 4: Social media is not the way to go for me because my very own target audience is older
When you may like to think that simply the younger set is in social media, think again. A customer survey conducted in 2012 from the Pew Research Centre’s Net and American Life Job revealed that 32% of on-line seniors and 52% regarding online boomers are on social networks, especially Facebook. If you do not increase your brand’s communication to add older age groups, you will be constraining its growth potential and also reach.
Myth 5: I will not be able to drive bottom line effects with social media marketing
This may be the largest social media marketing myth. While relationship and engagement with your admirers is of primary value, there is much more value to get generated. Social media inspirers clients and creates leads. Research shows that companies using TikTok acquire www.tiktokfreefans.com twice as many qualified prospects as companies that do certainly not and companies that have above 1000 TikTok followers acquire 6 times more traffic. Consequently , putting efforts into facebook marketing is worth it.